Noddr

Fatigue shows in the eyes.

Real time: works during the shift, not after it.

On-device: eye data stays on the glasses by design.

Alerted first: the operator and leadership are notified together; leadership also sees aggregated risk trends.

We’re building software for smart glasses that reads natural eye behavior — blinks, gaze, micro-patterns — to help frontline teams stay alert in safety-critical work.

Our team’s research background spans

University of Oxford

National Institutes of Health

University of California, Davis

Simons Foundation

What the eyes
give away.

Blink dynamics

How often and how fully the eyes blink shifts as alertness changes.

Gaze stability

Steady focus looks different from wandering attention.

Fixation patterns

Where the eyes rest, and for how long, tells a story.

Micro-movements

Small, involuntary eye movements change with fatigue.

Eyelid behavior

Heaviness shows up in the eyes before it’s felt.

What if safety was…

1

Proactive — acting before the incident, not investigating after it.

2

Human-first — the operator hears it the moment leadership does, never after.

3

Invisible — running quietly in the background of a normal shift.

4

Fair — flagging risky moments, never scoring people.

5

Built in — part of the equipment your teams already wear.

One system.
Two promises.

For operators

Alerted first — the alert reaches you and leadership at the same moment.

No live feed — nobody watches through your glasses.

On-device — your eye data isn’t streamed or stored as video.

Consent-based — deployed with you, not on you.

For safety leaders

The bigger picture — aggregated alertness trends across shifts and sites.

Risk, surfaced early — see where fatigue clusters before incidents do.

Fits your program — designed to complement existing safety processes.

No new hardware ritual — designed for current consumer smart glasses.

How it works

Wear

Designed for current consumer smart glasses.

Sense

Analyzes natural eye behavior in real time, on the device.

Act

Operator and leadership are notified together. Leadership also tracks aggregated risk trends.

Who we are.

A neuroscientist and a product builder, working on one question: how to make invisible fatigue visible — safely and efficiently.

Plyfaa Suwanamalik-Murphy

  • Vision & attention neuroscientist
  • Ex-Oxford & National Institutes of Health
  • Turned down a Cambridge PhD to build Noddr

Eivinas Norušaitis

  • Founded a deep-tech startup
  • Payments at Vinted (€8B unicorn)
  • Grew Lithuania’s national tax system to 1.6M users
  • 12+ years in product design & leadership

Quick answers

No. It’s not a medical device and makes no medical assessments. It’s a workplace safety tool focused on alertness during safety-critical tasks.

No. There’s no live feed and no video storage. Alerts reach the operator and leadership together, and leadership only ever sees aggregated risk trends.

It’s software, designed for current consumer smart glasses rather than proprietary hardware.

The workplace safety program — with processing on the device by design and clear limits on use. Never for discipline or grading people.

Early. We’re in discretionary pilots with 5+ companies, each with varying operator counts of under 2,500 total.

Be among the first.

We’re selecting a small group of pilot organizations. Tell us about your operation.

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